This Storytelling Formula is Incredibly Powerful (and 99% of People Still Haven’t Heard of it)

The Kishōtenketsu Method:

Jon Brosio
4 min readMay 5, 2023
Photo by Alexander Jawfox on Unsplash

Last month, I took a trip with my girlfriend to Japan. Instantly, I became fascinated with everything Japanese.

  • I researched the food
  • I researched the history
  • I researched the culture

I spent hours on the Shinkansen (Japanese bullet train) reading everything I could about this incredible culture. On one particular day, we took a guided tour in Osaka. After shoving my face with A-5 wagyu from a local outdoor market, we took a stroll through the anime district.

Now, like most people, I didn't think too much about this world. Comics aren't really my thing. Little did I know, however, that this anime store in particular would change my life. Deep in one of the corners reserved for literature less akin to anime, I found a book outlining the storytelling method of Kishōtenketsu. After reading the breakdown, I realized instantly how profound this method can be in building an online business.

Let's take a look…

Master storytelling and you can sell just about anything.



Jon Brosio

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