You wake up.
It's Monday, you're all bright-eyed and bushy-tailed. You finish brewing your fresh cup of coffee. You sit down at your desk, finally ready to create the work you told yourself you would the weekend prior.
And then ten minutes buzz by as you're caught staring at the blinking cursor on your screen.
Another three minutes whizz by and now you're on Instagram looking at Millionaire Mentor posts hoping to get inspiration.
Why does this always happen? You felt refreshed from the relaxing weekend and you finally thought this Monday would be different. You finally thought you'd be able to start your online content writing career, but alas, writer's block strikes again!
In a world where content reigns above all, you're going to need to not only produce badass content, but you're going to need to produce more content, faster than the writers you're competing with.
This is how you can write more content (that people want to actually read) in one week than most do in a month.
Let your audience tell you what they want
Coming up with fresh content ideas can be hard. You can spend hours looking at what other top writers are producing and then add your spin to their ideas and hope you'll gain traction.
Why not try and replicate what is already working?
Because the average reader is smart and savvy. They can detect when something smells foul. They can also tell when something doesn't sound like you. Hell, I've seen some elite writers rip off some of my work. On the one hand, I'm flattered, on the other hand, I'm waving my fists at the computer screen.
Instead of trying to copycat what seems to be working, why not look to what an audience is already telling you they want?
How do you do that?
There's already a resource out in the world that is trying to give you just that. It's called Quora. Many of you reading this might already be familiar with the site — some of you perhaps not.
If you're familiar with the site, you do understand how you can use this to write content for a specific audience (and address their needs at the same time)?
Let's break this down…
How to use Quora to create content [faster] for your audience
Quora is a question/answer-based platform. It allows over 300 million active monthly users to either ask a question or provide an answer to that question.
You're probably already seeing where I'm headed with this…
Just find some questions and start answering them — great.
But wait, slow down there skippy. I don't want you getting ahead of us in this class. There's a bit more we need to consider if we're actually going to create content that aims at issues an audience is dealing with.
Let's choose a topic so we can stay on track here: nutrition.
We're starting up a food & wellness blog and we want to create content that is going to help people with their nutrition goals. Now, we could just search for "nutrition" or "diet" in the search bar (see image):
But that isn't the best strategy. Why? Because we'd probably just go through the entire list starting at the top and working our way down; answering questions we believe we could provide a valuable answer to.
But we can be more systematic and strategic…
Because just going through and answering these questions doesn't really tell us what information an audience is looking for, right? It's really just telling us what questions have been asked.
So how do we see what questions are important and valuable to both us as well as the audience?
Let's take a look at the list of questions we could potentially answer when searching "nutrition" as our topic. We're going to compare and contrast two questions from the same topic. See the below image to follow along:
So, you'll notice that in order to get to this page, you'll need to first select "questions" from the lefthand side navigation sidebar.
After that, we can see the two questions we're going to put under the microscope:
- "How important is good nutrition?"
- "What is the healthiest food we can eat?"
Let's break down the first question, "How important is good nutrition"
If we click on the question, we are taken to the list of different answers the question already has. Immediately, we can see a few clues as to how this question is being received by an audience (i.e. if a lot of people are relating to the question being asked).
For one, there are over 100+ Answers to the question. This at least means that there has been a lot of traffic within this discussion.
That's great, however, we should still be looking for more.
If we were to click the "…" just to the lower right of the question, we see a dropdown of a few different options (see image). Now, the most important thing we want to consider is the "View Stats and Log" section. This will tell us some juicy details on this question.
Once we click into that section, a new browser window opens and it shows us what has been going on with this question.
We could, scroll through the page and see the various answers that were added, the edits to the question, the moderation, etc.
However, we don't give a damn about any of that. We care about the total viewership of the question and the follower count.
That tells us more about this question and how interested people are.
Okay — so we have a bunch of answers (over 100) with this question, we also have over 70,000 views.
That's pretty sweet, right?
Well — let's take a look at the other question. We're going to go a little bit faster through this next one because I have more I want to share with you and studies indicate most of you aren't even reading anymore.
Breaking down, "What is the healthiest food we can eat?”
Okay, so if we go into the question, we're going to get the same at-a-glance information as the prior:
- 100+ answers
That's good news for us, if we go into the "View Stats and Log" we get a little bit different of a story, however…
Okay. These stats and log tell us a completely different story. We can see that this question and its associated answers have seen over 4,000,000 views! That's way more popular than our previous question.
This tells us a number of things:
- People are more interested in this question
- There may be a bigger problem associated with the question (that we can answer)
- There are more followers (people that are interested in the answers)
- It's a better opportunity for us as a writing prompt
Now, this is a question that we should be answering and formulating as a potential article/piece of content for our blog.
So how do we do that?
How to create a week's worth of articles in just a few minutes
We now have the topic of discussion that we want to address. We have real-world information and data that tell us this is a topic we should be addressing. So what's next?
Let's workshop through a few ways we can take this idea and generate some article ideas. The question is "What is the healthiest food we can eat?” Let's transform this one question into five different article ideas:
- "10 Of The Healthiest Foods You've Never Heard Of"
- "How Eating These Foods First Thing In The Morning Can Help You Boost Your Energy Levels"
- "These 6 Healthy Ingredients Can Help You Feel Better (And Also Help You Save Money)"
- "18 Healthy Food Options Your Mother Never Told You About"
- "I Added [Fill in Healthy Food] To My Post Workout Routine — These Are The Surprising Results"
There are five different article ideas I generated in about 90 seconds. All of these article ideas came from one question. Of course, when creating these articles, you would obviously want to offer different content within the article and not just create the same thing five different times with five different headlines — that's bush league.
Many of you reading this are probably writing as a side-hustle. I know I was doing that for years when I was working full-time in a restaurant and trying to get my writing career to take off.
According to Hubspot, about 40% of bloggers take 1–2 hours to write their blog posts. That's just shy of the average blogger. Let's say you're around average and you have limited time during the week to get your content written. With this strategy, you can get roughly five articles written and published in 5–10 hours. For a side-hustler, I'd say that's pretty sweet.
Compare this to spending time:
- Coming up with the article idea
- Writing it up
- Publishing it
- And hoping that an audience will gravitate towards it
That's not only going to take way more time than you have to get this side-hustle off the ground, but you're also creating content without any direction and strategy knowing an audience will actually find it valuable.
And that's your most important need.
Recap: How I write more content in a week than most do in a month
Consistently writing content is hard. Consistently writing content that an audience is actually looking for is even harder.
It takes time to come up with the idea and write out the article. Then, of course, you cross your fingers and hope that the audience actually likes it.
Except — it doesn't really have to be that challenging.
What if instead you could take one idea, break it up into multiple writing prompts?
Furthermore, what if you could reasonably predict that that content is actually going to resonate with an audience?
Short answer — you can.
By going on the site, Quora, you can systematically look for writing prompts (within your niche) and identify the questions that are resonating with millions of people. When you find those questions, you can be assured that it's a theme worth addressing.
To do this, you:
- Search the topic you're looking for via Quora
- You select a question you think is worthy of addressing
- You check the "stats and log" of the question to see the metrics (if it has wide enough appeal, you follow through with answering it)
- You then take that question and formulate five different article ideas with that theme
- You write up five (or more) articles using the different ideas you generated
If you can do all of that, you'll be churning out at least 20 articles a month delivering content an audience is actually looking for.
And that's what we all need right now — your knowledge, expertise, ideas, and guidance.
Ready to make more?
If you want to excel and earn more than what you’re currently making by doing what you love, check out my guide.