Great one Tom,

"Trust me, I'm a Ravens Fan"

Dude… I get you — I'm a Bears fan…too many years with Cutler and his 100 million dollar contract.

In any case, there is an emphasis that needs to be put on the "depth" of the views that you talk about. I know I grew my email list to 1200 really fast and realize that the depth of these emails wasn't necessarily rich — when I sent out emails to start a dialogue, I got a plethora of unsubs. Evidence of the lack of depth.

Now, I've taken a more direct approach to what I'm actually writing and figuring that the lower view rate (since my headlines and content have been less over-promising, click-baity etc) I know I'm building better relationships.

You illustrated all of this well.


— JB

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